Why Inbound Marketing Is Essential

Inbound Marketing is now widely accepted as the most effective method for generating business online. Unlike the old outbound marketing methods of buying ads, email lists, cold calling, etc. inbound marketing focuses on creating quality content that pulls people toward your services, in a natural non-obtrusive way.  A customer coming to you is always better than a cold outreach.

The modern consumer is confronted by outbound strategies constantly. People have become numb to it. When a consumer gets a sales call they know it's a sales call and most lose interest immediately.  With inbound marketing, the focus is to attract and interact with your audience.

By aligning your online message with your customer's interests, you naturally attract inbound traffic which can be guided through your purchase funnel.  Simply stated, Inbound Marketing is the most effective and measurable strategy for generating business today.  

Forbes Magazine

Inbound marketing is widely viewed as an effective means of brand promotion. However, it’s often viewed as a “nice to have” as opposed to a necessity. In 2016, that’s no longer going to be the case. Inbound is now downright essential.